Learn · Revenue management · guide
ADR and RevPAR explained
Core revenue metrics for operators.
Definition: ADR is average daily rate; RevPAR is revenue per available room — occupancy times ADR.
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Key takeaways
- RevPAR balances rate and fill
- In-stay upsell adds ancillary layer
- Do not chase ADR alone
Use RevPAR for weekly ops reviews; use ADR when negotiating corporate accounts.