Resort grew spa clicks 52% with in-stay digital discovery

Beach resort promoted off-peak spa via guest portal recommendations.

Spa recommendations in portal

Challenge

Spa utilization below target Tue–Thu despite available therapists.

Solution

Added timed portal banners after check-in, linked treatment menu, and automated off-peak offer on rainy-day weather trigger.

Results

  • 52% lift in spa link clicks
  • 18% more mid-week bookings (internal POS)
  • Fewer 'what are spa hours?' calls

52%

Spa CTR lift

210

Keys

ROI: Incremental spa revenue exceeded portal cost within first month (property reported).

See a live demo
Resort grew spa clicks 52% with in-stay digital discovery | Case study